This Wall Street Journal article includes a number of descriptions of the heavy church pressure and involvement in prop 8.

Some Mormons who declined to donate said their local church leaders had made highly charged appeals, such as saying that their souls would be in jeopardy if they didn’t give. Church spokesmen said any such incident wouldn’t reflect Mormon Church policy.

As a former Mormon, and if you read about this in other places you’ll find info to back me up, I can say that when the church asks, you really can’t say no.

The Mormon Church encouraged its members to send their donations to a separate post-office box set up by a church member, said Messrs. Schubert and L. Whitney Clayton, a senior Mormon Church official involved in the campaign. Mr. Clayton said the church didn’t keep track of how much individual Mormons donated, just the cumulative total. He said members bundled the donations and forwarded them to the campaign.

Tithing records used or not, the Mormon leadership certainly knew who to ask and for how much.

Robert Bolingbroke, a Mormon who lives near San Diego, said he and his wife decided on their own to donate $3,000 in August. Later, he was invited to participate in a conference call led by a high church official, known as a member of the Quorum of Seventy. Mr. Bolingbroke, a former president and chief operating officer of The Clorox Co., estimates that 40 to 60 Mormon potential donors were on that call, and he said it was suggested that they donate $25,000, which Mr. Bolingbroke did earlier this month. Mr. Bolingbroke said he doesn’t know how he or the other participants on the call were selected. Church leaders keep tithing records of active members, who are typically asked to donate 10% of their income each year to the Mormon Church.

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