Prop 8 & Mormon Prof Appropriated Pepperdine’s Name

Posted on 24 November 2008 by admin

It wasn’t only Barack Obama’s name that was used dishonestly by the Mormon backed Proposition 8 campaign. Pepperdine University is still feeling the fallout after the Protect Marriage campaign associated itself with the school in advertising, via a controversial professor at the school who just so happens to be Mormon.  Yes on Prop 8 discontinued the practice for a short time after the university objected, but then resumed using the name after testing showed that it improved viewer response.

“Just prior to running a second ad, the campaign announced to us that in their opinion it would be more effective if Pepperdine’s name was back in,” said university President Andrew Benton. “They did not ask us; they told us what they were going to do, and they did it.”

The school has received a host of negative consequences as a result, including hundreds of calls both in favor and against the name being used, and fallout across various constituencies including students, faculty, alumni, fundraising and campus recruiting.

“Without any involvement in the campaign, Pepperdine has been lionized and vilified,” Benton wrote. “We have been given credit where it is not due and blamed beyond anyone’s wildest imaginings … Whether the writers are for or against Prop 8, I take no comfort from either position, as it puts us where we don’t belong – in partisan politics.”

Many individuals and groups opposed to Proposition 8 also allege that Pepperdine law professor Richard Peterson’s statements in the ad are untrue, specifically the statement that teachers will be required to instruct students that there is no difference between same-sex marriage and traditional marriage.

California Superior Court Judge Timothy Frawley issued an opinion in August, which stated some of the ballot arguments in support of Proposition 8 are “false and misleading.”

Frawley cited California laws, which state “school districts are not required to teach anything about marriage or same-sex marriage at any grade level,” and the education code mandates that parents are allowed to excuse their children from any instruction which violates their moral or religious beliefs.

For more: Professor Defends Ads, Pepperdine University Graphic

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2 Comments For This Post

  1. sam Says:

    I’m not generally sue-happy, but Pepperdine should. The prof, Yes on 8, and it’s major donors should all be served. Pepperdine will lose money because of this Prof., and they have suffered from character defamation. A public lawsuit is probably the only redress they can get … even if they don’t win a monetary award.

  2. Lev Says:

    Richard Peterson’s Pepperdine email address is easily found with a quick google search. I wrote him and the law school admissions a note expressing my disappointment for their involvement in the dishonest yes on 8 campaign.

1 Trackbacks For This Post

  1. Mormon Involvement Was Early and Deep | Stop The Mormons Says:

    [...] in schools was a certainty, causing problems for the school in the process. The campaign later continues using the Pepperdine name despite objections from the [...]

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