Tag Archive | "advertising"

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Prop 8 & Mormon Prof Appropriated Pepperdine’s Name

Posted on 24 November 2008 by admin

It wasn’t only Barack Obama’s name that was used dishonestly by the Mormon backed Proposition 8 campaign. Pepperdine University is still feeling the fallout after the Protect Marriage campaign associated itself with the school in advertising, via a controversial professor at the school who just so happens to be Mormon.  Yes on Prop 8 discontinued the practice for a short time after the university objected, but then resumed using the name after testing showed that it improved viewer response.

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LA Times: Debunking the Myths Used by Prop 8

Posted on 21 November 2008 by admin

Clever magicians practice the art of misdirection — distracting the eyes of the audience to something attention-grabbing but irrelevant so that no one notices what the magician is really doing. Look over at that fuchsia scarf, up this sleeve, at anything besides the actual trick.

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Parents Object to Prop 8 Using Kids Images

Posted on 16 November 2008 by admin

This is a press conference that occurred during the campaign where the parents of the children being used in the infamous “San Francisco Field Trip” commercial by Yes on 8 object to their kids being used in the propaganda.  They explain the TRUTH: that parents were asked for permission and indeed two families did not allow their children to attend.  A principal explains more about the strength of California’s parental opt-out laws.

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Targeting Mormons Unfair?

Equality California estimates that Mormons donated as much as $20 million to Prop. 8, while the Knights of Columbus, a Catholic fraternal group, gave $1.25 million to the effort and the U.S. Conference of Catholic Bishops, $200,000.



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