NoMilkForCinemark.com is a new site trying to go beyond a boycott of Cinemark Theaters to specifically ask people NOT to see Milk, the eagerly awaited film about Gay pioneer Harvey Milk, at a Cinemark Theater. The CEO of Cinemark, Alan Stock, donated $9999 to the Yes on 8 Campaign, and the site is outraged that the company will now profit from showing MILK in his theaters.

Of course we’re all going to see Milk though! The site proclaims, “if 1,000 of us commit to see MILK at a competitor’s theater instead of Cinemark, at an average cost of $10 per ticket, that’s $10,000 of lost revenue”